AHMC is the premier consultant for hospitals seeking to elevate their healthcare services to internationally recognized standards and position themselves to compete effectively in the medical tourism industry. Aside from promoting the tourism destination and available healthcare services, providers must effectively differentiate themselves from potential competitors. This is accomplished by providing prospective patients and payers with the relevant information needed for them to make an informed and educated decision regarding the healthcare service options available to them. The relative value of the information provided will vary depending on the market segment but typically includes details such as the hospital’s:
- Pioneering and innovative qualities
- Size and breadth of healthcare services
- State-of-the-art technologies and specialized treatment alternatives
- Internationally renowned medical staff and affiliated physicians
- Awards, certifications, credentials, accolades earned
- Affiliations with internationally renowned healthcare centres
- Transparency in terms of quality, safety and costs
The successful implementation of a Medical Tourism Program also requires dedicated resources and specialized staff members that can serve as cultural brokers focused on addressing the unique needs of health travelers. Surveys done by hospitals that cater to medical tourists have demonstrated that word of mouth is a leading source of patient referrals. In order to be successful, it is vital to meet the unique needs of patients and their families and set appropriate expectations thereby minimizing the risk of negative outcomes.
A commitment to the medical tourism market requires an investment in resources and a long-term and focused approach. AHMC works with hospitals to develop dedicated medical tourism programs that are an integral part of the hospital’s business development efforts and overall strategy.
AHMC is the “turn-key service and total solution” for hospitals seeking the expertise necessary to develop a successful medical tourism program has the potential of generating incremental patient referrals, as well as an alternative (and many times more lucrative) revenue stream for the hospital.